Olivia Palermo and Johannes Huebl attend the The Sentebale Royal Salute Polo Cup at The Greenwich Polo Club on Wednesday 15th May

Magazines & Scans > 2013 > Grazia Espana – May 2013

Rochas presents a new chapter in its olfactory history, Les Cascades de Rochas Songe d`Iris follows the success of last year`s Les Cascades De Rochas Eclats D`Agrumes. The new release is a cool and elegant fragrance with beautiful notes of bergamot and iris flowers that bring an aura of playful freeness.

Fruit has been a primary component in the vision of master perfumer Jean-Michel Duriez, the Les Cascades collection embodies a contemporary approach on the theme of freshness, that of Eau De Rochas, the cult perfume the house created in 1970. With the inspiration of citrus burst, the element of water can be challenging and bubbly, but it can also be quiet, calm and soothing just like the effect of Parisian fountains. This is the relaxing sensation, the invitation to the spiritual wellbeing that Jean Michel Duriez wanted to capture in Les Cascades de Rochas Songe d’Iris. To achieve the feeling of freshness and tranquility, Rochas master perfumer utilized a blend of iris and water lily. The variety of Iris used is grown in the South West of France with its resinous form chosen to make delicious chocolate accents balance in harmony with milky notes of fig. Water lily is a seldom used ingredient in perfumes, and in this case it is recreated from an accord of white flowers bringing the emotion of sweet dreams.

Stylish, confident and with a keen sense of fashion, Rochas ambassador Olivia Palermo continues to work with the House for Les Cascades de Rochas. In this new campaign by fashion photographer Giampaolo Sgura, we discover Olivia Palermo wearing a lilac body. Signaling the bold corset created in 1946 by Marcel Rochas, with this year’s body exclusively tailored for the photo shoot by Marco Zanini.

Les Cascades de Rochas Songe d’Iris is expected to be available from the first of July 2013 in 50ml and 100ml sizes of Eau de Toilette formulation
The face of the campaign is model Olivia Palermo.

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“Every woman in heels want to feel sexy”

There are instances in which what is conventionally described as style is merely the result of years and years dedicated to fashion, runway shows and red carpets.
However, there are also cases in which style is something innate, a natural gift you flaunt proudly knowing that one day it will take you far.

These are the characteristics of the true IT-Girl. Anybody interested in fashion who surfs the net flicking through fashion blogs can’t but be familiar with stylish Olivia Palermo.

She was born in Greenwich, Connecticut but grew up in the Upper East Side, New York and is the definition of the perfect Gossip Girl: beautiful, socialite and trend-setter.
Until a few years ago, only few were familiar with her name. The turning point came in 2008 when she was invited to take part in the cast of The City, a spin-off of the famous reality show, The Hills, “only to familiarize myself with acting”, she explains.
Just enough to be nominated the new queen of street style by the online shopping mecca Asos and to become the face of Hogan. Following that, she created a capsule collection, launched a fashion blog where she posts her outfits providing fashion tips and her name is among the ones receiving the highest number of hits across the world.

“To me fashion is about one’s individuality and personality. I don’t always create my outfits in details. I follow my instinct”. The instinct she mentions being that natural ability to make style appear as something attainable by everybody. Quite simple when “everybody” means a tall, slender girl with lovely wavy hair who is also a socialite.

“I’ve always loved fashion since I was a kid and always had a special inclination for it”.
“Some people are born with a musical ear or another talent. I was born with the gift of style”.

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