Olivia Palermo Rocha’s AD
posted by Daria on Apr 28, 2012 under: Articles,Commercial and commented by 0 fans
Earlier this year, Rochas announced that Olivia Palermo would be the face of their newest fragrance, Les Cascades de Rochas, and the first image has finally dropped.
Palermo, who’s been busy working on her fashion website, looks like an all-American girl swept up in the excitement of Paris. Instead of going for the aspirational sex appeal that’s usually central to fragrance ads, it looks like Rochas’ angling for a younger customer who’s just interested in having fun (and who likes Palermo).
The perfume itself is a mix of musk, mango, pinapple, and bergamot with notes of Sichuan pepper.
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Who'sOlivia?
The daughter of real estate developer of Italian descent Douglas Palermo and interior designer Lynn Hutchings, Palermo grew up between the Upper East Side, New York and Greenwich, Connecticut where she attended Nightingale-Bamford School then finally St. Luke's School, where she was on the field hockey team. She attended the American University of Paris for a year and studied media at The New School in New York.MonthCovers
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