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Rochas presents a new chapter in its olfactory history, Les Cascades de Rochas Songe d`Iris follows the success of last year`s Les Cascades De Rochas Eclats D`Agrumes. The new release is a cool and elegant fragrance with beautiful notes of bergamot and iris flowers that bring an aura of playful freeness.
Fruit has been a primary component in the vision of master perfumer Jean-Michel Duriez, the Les Cascades collection embodies a contemporary approach on the theme of freshness, that of Eau De Rochas, the cult perfume the house created in 1970. With the inspiration of citrus burst, the element of water can be challenging and bubbly, but it can also be quiet, calm and soothing just like the effect of Parisian fountains. This is the relaxing sensation, the invitation to the spiritual wellbeing that Jean Michel Duriez wanted to capture in Les Cascades de Rochas Songe d’Iris. To achieve the feeling of freshness and tranquility, Rochas master perfumer utilized a blend of iris and water lily. The variety of Iris used is grown in the South West of France with its resinous form chosen to make delicious chocolate accents balance in harmony with milky notes of fig. Water lily is a seldom used ingredient in perfumes, and in this case it is recreated from an accord of white flowers bringing the emotion of sweet dreams.
Stylish, confident and with a keen sense of fashion, Rochas ambassador Olivia Palermo continues to work with the House for Les Cascades de Rochas. In this new campaign by fashion photographer Giampaolo Sgura, we discover Olivia Palermo wearing a lilac body. Signaling the bold corset created in 1946 by Marcel Rochas, with this year’s body exclusively tailored for the photo shoot by Marco Zanini.
Les Cascades de Rochas Songe d’Iris is expected to be available from the first of July 2013 in 50ml and 100ml sizes of Eau de Toilette formulation
The face of the campaign is model Olivia Palermo.
posted on May 15, 2013
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filed under: Articles,Commercial
Olivia Palermo: A gorgeous leather look in NY
Olivia Palermo definitely knows how to pull off a great couple look now and again with her model boyfriend, Johannes Huebl, but on 31 January 2013, she proved that she also knows how to go it alone on the red carpet. Ok, it was a flagstone floor with a rug on it but still…
As always, Olivia went for a look that was ultra-chic and right on trend, three trends to be exact.
We loved: Olivia’s black tweed top with leather sleeves. Once more, leather is proving that it really is the hottest fabric around at the moment. We also liked her metallic stilettos, which added a hint of glamorous shimmer.
We want: Olivia Palermo’s dancer’s bun. Check out our guide right here, should you feel the same…
The finishing touch: to bring a little geometric edge to her look, Olivia opted for some statement (albeit the subtle kind) jewellery to go with her shoes. We really want that monochrome bangle!
posted on Feb 02, 2013
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filed under: Articles
She’s got the look: Olivia Palermo styles an outfit for The Daily
“I want to be Olivia Palermo when I grow up,” declares Pinterest user Anna Harms in her online inspiration board dedicated to the former reality star’s style. Based on her profile picture, Harms is already a grown-up.
“Olivia Palermo is a fashion goddess,” coos another on the social networking site, where people have “pinned” more than 7,000 photos of the socialite in her high/low aesthetic — a mix of slouchy Givenchy purses, Tom Ford cat eye sunglasses, preppy Anne Taylor shells and the occasional sequined Converse high-top. Other blogs are created expressly to “stalk” her style, hailing Palermo as a “girl crush” and, more dramatically, as a fashion icon.
That mantle is perhaps better reserved for the likes of Jacqueline Kennedy Onassis and Jane Birkin, but at 26, Palermo is a street-style princess, a cover girl (October’s InStyle UK), a designer muse on a double-kiss basis with Valentino and the inspiration for Jill Stuart’s latest handbag — a classic tote called the Palermo.
Palermo demurred when The Daily brought up her cult following during a shopping trip to Zoe, a boutique around the corner from her Brooklyn, N.Y., apartment, calling her admirers “sweet” but noting she doesn’t frequent such fan blogs.
Though she was painted as a villainess on MTV’s “The City,” Palermo — in cap toe Matt Bernson flats, a “really old” striped tee from Club Monaco and gumball-sized diamond studs — is bubbly and seemingly bashful about the stardom she cultivates. The petite, Greenwich, Conn.-bred tastemaker is the face of French design house Rochas’s new fragrance, brand ambassador for Spanish shoe line Pikolinos and a guest editor at Piperlime, Gap Inc.’s online outlet.
“Fashion today is becoming more commercial. People that aren’t necessarily in the fashion industry are interested. That’s one of the reasons why I decided to start a website,” she explained softly.
Posts on banishing blemishes and “how to rock green” populate OliviaPalermo.com, which launched last year. Palermo said the site, which she hopes will evolve into an “online magazine,” now has 20 contributing writers and a hands-on executive editor in its namesake.
“I put stuff on the website that I relate to, that I like,” she said. “And that’s it.”
The main complaint from her readers is that they want more Palermo, as photographed by her German model boyfriend, Johannes Huebl, who is deemed “delicious” by Palermo acolytes.
“It’s so amazing being able to have him. He’s an incredible photographer,” she gushed. “We’re a good team. I’ve always trusted his vision. I’ve never questioned it.”
She giggles off marriage talk, saying only, “If we decide to do it… we’ll see,” but she’s forthcoming about her admiration for his gentlemanly aesthetic: “He has a great tailor in Hamburg.”
Describing how she crafts her eclecticism with outfits proves more challenging. Wandering among the racks, Palermo expresses love in equal measure for tailored blazers and Erdem frocks, romantic chiffon skirts and leather leggings, kitten heels and Stubbs & Wootton smoking slippers (“I love an older gentleman’s shoe”).
“Trends come and go,” she said with a bat of her eyelashes. “It’s important to have your own sense of style.”
posted on Sep 16, 2012
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filed under: Articles,Interviews
Jill Stuart Accessory to Release Palermo Bag
JILL STUART Accessory and its licensed Korean distributor LG Fashion unveiled the pictorial of Palermo designer tote bag named after socialite Olivia Palermo, famous heiress and the real-life Blair Waldorf in the popular chick-lit series Gossip Girl. Olivia Palermo herself posed with her Palermo handbag newly released for this season, highlighting its modern and sophisticated images. Palermo tote bag comes in orange, blue, and black colors.
posted on Aug 23, 2012
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filed under: Articles,Commercial,Photoshoots